The employee portrait - a powerful method to strengthen your company's employer brand.

Marica Rastad, Project Manager at ohappa
18 December 2023

Today, talent management is on everyone's lips, and business leaders are increasingly aware of the value of a strong employer brand strategy. But how do you differentiate your company and attract the best talent to your organization? One effective and often underestimated method is highlighting your employees through personal portraits. This strategy strengthens your company's brand and helps create a work environment that both attracts and retains the best employees.

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Highlight the soft values

Allowing employees to take place, be seen, and shine gives your company a human dimension that reinforces soft values. It shows that your company is more than just products or services. It is a place where people enjoy working. Stories about employees' challenges, experiences, and successes provide a deeper insight into the organization and create credibility.

Strengthen company culture

Employee portraits provide an insight into the company culture and help to see and acknowledge the people working for the company. When proud, happy, and engaged employees are highlighted, it sends a strong signal that the company is doing well and values its employees. This helps to attract more employees who share the company's values. This, in turn, strengthens the company culture and creates a positive working environment where employees feel validated and appreciated. A strong company culture also contributes to a positive work environment and improves employee motivation and productivity.

Build trust and credibility

When companies highlight their employees, it shows openness and honesty. It builds trust and credibility among target audiences. When potential employees or customers have the opportunity to get to know your staff, it creates a direct connection to the company, which in turn opens the door to contact and future customer relationships.

Attract, retain, and develop employees

Presenting your employees through portraits is a powerful way to strengthen your employer brand. Your company can stand out from the competition by adding a human dimension, offering unique stories, and building trust and credibility. The aim is to attract, retain, and develop employees, so why not take the step and start using portraits as part of your business strategy?