Time to Fight for the Budget!
It's that time of year again. The time when next year's marketing budget will be set and the future strategies will be decided. Should you invest more in 2018 or keep to the same budget? Are you on track or are you going to change course? What channels and campaigns should be prioritized and how can you reach the best possible results? There are many questions and as a marketing manager, you are the one steering the ship.