Company Identity & Branding
The fact that what's on the outside reflects what's on the inside is nothing new whether it concerns people or companies. It is important to differ from your competitors and show that you are a step ahead of the rest.
In order for companies to be able to reach out in today's information noise, character and clarity are required, deepened, strengthened from within, keeping the same line across the company's communication channels. A self-expression creates recognition and forms a strong backbone internally within the company and in the communication.
We work on cultivating the company's character, finding their personality and strengthening it. This can be done by building and anchoring a brand step by step or forming a graphic identity with a new logo and design language, which is then implemented in the company through profiling.
To become strong, a brand needs to be lived in every part of the organization, every day. It is easier said than done and one thing is for certain: it takes time to build a brand that really touches people.
Please get in touch so we can tell you more about how we work with branding, positioning and corporate identity.