FSP | Client journey

Unique concept in industrial surface treatment


External Marketing Department with Comprehensive Assignment

FSP has a streamlined central organization, which ohappa supports as a communication partner on a group level. In close collaboration with the commercial director, strategic and operational communication activities are planned and performed. Our mission is to be a proactive and creative partner, setting and implementing visual concepts, driving and developing digital communication, and supporting management and the sales organization with press releases, content, and communication advice.

Our responsibility also includes being structured and proactive by leading, documenting, and following up on meetings, as well as aligning results and costs with the budget. All communication is conducted in English.


The work includes, among others:

  • Strategy and market planning in dialogue with the sales manager.
  • Regular check-ins and planning sessions.
  • Visual identity, graphic guidelines, and presentation materials.
  • Development and updates on the website.
  • Content, publishing, and advertising on social media, along with ongoing communication and press materials.
  • Production of images, slideshows, and presentations.
  • Concept development and activation.
  • Support in recruitment and internal communication.

FSP is a surface treatment partner for major manufacturing companies in the industrial sector. Their In-house paint shop model is a unique concept where FSP takes over and operates customers' surface treatment facilities as an external partner. This provides many benefits to the customer, including efficient operations and cost-effectiveness.

The group operates in Finland, Poland, Estonia, and Ireland and plans to establish itself in more European countries in the near future. Customers are manufacturers with large volumes and sophisticated products, including those in the machinery, automotive, and defense industries.

"The team at ohappa understands our needs and elevates the creative level of our communication. We receive proposals and ideas that suit us, and they get things done in time. With ohappa, I have access to the expertise we need when we need it – creatively, strategically, and operative."

Jarno Huttunen, CEO FSP