Swedish family-owned wood products group operating on the international market
Strategic work to clarify the Group's brand
In cooperation with ELE’s management and owners, ohappa has been the driving force behind a strategic work to define the group's brand and position in the market. Part of the work was to define the company's vision, tonality and key messages. The work also resulted in an update of the logo with a modern symbol linked to the core of ELE's business – the forest and the natural cycle.
The collaboration also included the development of a new responsive website, content production for web and social media, the launch of a newsletter and text translation.
Key elements in the assignment:
- Strategy and branding in dialogue with the management team
- Visual identity and graphic guidelines
- Web production
- Digital presence and content production
- Structure, planning and implementation in collaboration with the client
- Regular reviews and planning sessions
ELE is a Swedish family-owned timber group operating in an international market. The company has deep roots in Hälsingland where ELE manages its own forest, saws pine and spruce and manufactures pallets, packaging and components from wood – all this through a long-term and sustainable use of the forest and land in Hälsingland.
"From day one, ohappa has driven our project forward with extensive knowledge and expertise. The collaboration has been creative, professional and inspiring. The result was spot on, highlighting both our history and things relevant in today’s communication."
Marika Kroppegård, CFO, ELE
