SPENDRUPS | Client journey

A family business with beer in its veins

Introduction

B2B communication to restaurant customers

Training concept and communication materials, product launch of Linné - Spendrups' tap water solution for restaurants, film, and catalog productions - are all part of ohappa's commitment to Spendrups.

Key elements in the assignment:

  • Branding and production of materials for Krogvis and Krogresor
  • Product launch
  • Film and image production
  • Print production
  • Presentations

Spendrups is a Swedish family brewery founded in 1897 in Grängesberg. Over the years, Spendrups has accumulated a wealth of knowledge, which is passed on in the form of a growing range of training courses aimed at both business owners and staff in the restaurant and catering industry.

Today, the company is run by the fourth generation, with several family members as active enthusiasts at the heart of our operations. Spendrups has 1100 employees, working in Grängesberg, Hällefors, Visby, Stockholm, Vårby and terminals and sales offices around Sweden.

Product launch of water solution Linné

It started with a video production filmed in Stockholm at the Orrefors Showroom and at a restaurant in Hudiksvall. The film was complemented by printed materials and a website that serves as a support for customers and Spendrup's sales staff.

ohappa was responsible for web development and content creation. The site also includes a profitability calculator where restaurant owners can calculate how much they can earn by using Linné. The Linné water is accompanied by a carafe in three versions, created in a collaboration between designer Erika Lagerbielke, Orrefors and Spendrups.

The assignment also included packaging design.

Visit website: ovanligtvanligtvatten.se

"With great responsiveness, professionalism and competence, ohappa took on the assignment and created the website ovanligtvanligtvatten.se as well as sales folders and advertising material. ohappa created the website based on our requirements, but also came up with their own input that made it even better. The assignment also included making a movie, which was very successful. It's nice to work with a self-driven agency that also delivers beyond expectations - and on time!"

Andreas Bjerketorp, Business Area Manager/Business Development, Spendrups Bryggeri AB